Consistency is how brands are built. I buy Land O’ Lakes Butter because I’ve baked with it so many times and it does the trick. There’s certainly something to be said for happenstance, I mean how many other kinds of butter have I realistically tried? But, it’s never let me down, so here we are.
It would be a mistake to look at books like I look at butter. Not all books are designed to bake a cake or lather up toast. Books are incredibly subjective in a way that butter never could be. But, just like butter, there’s value is producing a product that consumers can come to rely on. Since starting this blog I’ve come to rely on certain presses to produce certain kinds of fiction. Pyr has an adventure oriented mentality with all that they produce, and Ace prefers episodic stories. In that way, they’re consistent in the kinds of books they tend to publish.… Read the rest